Price must work for customers and the business

01The acceptable price range is unclear.

02A price that feels too high can reduce acceptance.

03A price that feels too low can weaken value perception.

04The room for a price increase is difficult to judge.

Skari finds your optimal price.

FROM SETUP TO FIELDWORK

The 4 price questions, ready to go. See exactly what respondents answer.

No manual setup — the too-cheap, bargain, expensive, and too-expensive questions are pre-built and ready to customize.

createsurvey · van-westendorp

Price order checkQ1

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At what price would this product be so cheap that you would question its quality?

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Price order checkQ2

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At what price would this product feel like a bargain?

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At what price would this product be so cheap that you would question its quality? *

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Left: the ready-made price questions every PSM study starts from. Right: exactly what respondents see — updated as you edit the wording.

FROM RESPONSES TO RESULTS

Acceptable price range and launch point

Every figure below comes from one real example study — 50 respondents pricing a project management subscription, computed by the same engine your own survey runs on.

Four questions for an acceptable price range

Respondents enter the prices they consider too cheap, inexpensive, expensive, and too expensive. Contradictory responses are excluded before analysis.

Study design$

Valid responses50

Excluded (inconsistent)0

Price range asked$7 — $57

Questions4 price points

MethodCumulative crossings

Too cheapCheapExpensiveToo expensive

Pricing boundaries from curve intersections

The responses form four cumulative curves, and their intersections determine the key price points.

Price sensitivity curvesPMC · OPP · IDP · PME

$7$32$57

PMCIDPOPPPME

The shaded band is the acceptable range, PMC–PME.

Four key price points

Floor, optimum, indifference and ceiling — the range where resistance stays low, and the edges where it does not.

Key price points4 crossings

PMC

$16

Point of marginal cheapness

IDP

$19.38

Indifference price point

OPP

$20

Optimal price point

PME

$23

Point of marginal expensiveness

Recommended launch price

The recommended price sits within the acceptable range and balances customer acceptance with revenue considerations.

Recommended pricePMC–PME

Acceptable range$16 — $23

Indifference (IDP)$19.38

Optimal (OPP)$20

ReadingPrice-sensitive

$7$57

$19.70first price to test — the midpoint of OPP and IDP

Price acceptance and purchase intent

The NMS extension multiplies PSM acceptance by a separate "would you buy this at all" question, turning acceptance into an estimated conversion rate.

NMS extended modelintent × acceptance

$1019.74%

$1441.68%

$1748.37%

$20.50 — peak53.74%

$2443.87%

$3034%

$3816.45%

Category purchase intent

54.8%

Mean of "would you buy this at all, regardless of price".

Peak conversion price

$20.50

2.5% above OPP ($20) — the two measures corroborate each other.

Price sensitivity by customer group

Split respondents by any segmenting question to compare the acceptable price range for each customer group.

Segment differencesby primary usage

All respondentsn=50 · $16 — $23

Team / businessn=30 · $19.25 — $27.17

Individualn=20 · $13.50 — $21

$7$57

Team/business users accept up to 18.1% above the overall ceiling — a candidate for a premium tier. The enterprise group (n=3) is below the floor for a group estimate, so the report lists its headcount instead of a range.

A COMPLETE REPORT

See the full report from summary to conclusion.

The six cards above are fragments of this. Scroll the real output end to end — and change the demand model, segment or currency while you are in there.

Van Westendorp PSM — 50 simulated respondents

Van Westendorp Price Sensitivity Meter

Precise Price Window — Price-sensitive. Based on 50 valid responses.

Analysis Settings

Choose the demand model, an optional segmenting question, and the display currency.

Demand model

Segment by

Currency

Executive Summary

50 respondents · $

A first price worth testing is $19.70. It is the midpoint of $20, where "too cheap" and "too expensive" meet, and $19.38, where "bargain" and "expensive" meet, rounded. The range calculated from the responses runs $16 to $23 — a narrow window, so resistance builds quickly outside it, from 50 valid responses. In the price-candidate comparison, $21.50 scored highest.

Study Summary

Metric	Value
Valid responses	50
Excluded (inconsistent)	0
Price range tested	$7 – $57
Question set	Too cheap · Bargain · Expensive · Too expensive
Method	Cumulative distribution crossing (PMC · IDP · OPP · PME)
Currency	$

Price Spread by Question

Question	Median	25% mark	75% mark	Middle 50%
Too Cheap	$10.50	$9	$13	$4
Bargain	$16	$13.25	$19	$5.80
Expensive	$23	$19.25	$27.75	$8.50
Too Expensive	$32	$28	$42	$14

The median splits the answers in half. Between the 25% and 75% marks sits the middle half of the answers — the wider that is, the more respondents disagree.

Price Response Curves

The four price questions become four curves. Where they cross marks the points below. The shaded band is the price range calculated from the responses.

Too CheapBargainExpensiveToo Expensive

Interpretation

The price range calculated from the responses is $16 – $23. "Too cheap" and "too expensive" meet at $20; "bargain" and "expensive" meet at $19.38. The two are 3.2% apart.

Price Reference Points

The prices where each pair of response curves crosses.

Lower bound

Where "too cheap" starts to take over

$16

Below this, responses doubting the quality start to rise.

Balance point

Where "bargain" and "expensive" split evenly

$19.38

The two response rates are equal here.

Crossover

Where "too cheap" and "too expensive" meet

$20

The two response rates are equal here.

Upper bound

Where "too expensive" starts to take over

$23

Above this, responses saying they would skip the purchase rise sharply. This is the top of the calculated range.

Price Range & First Price to Test

A first price to test — the midpoint of the two crossing prices above, rounded.

FIRST PRICE TO TEST

Price range from the responses$16 – $23

Where "bargain" and "expensive" meet$19.38

Where "too cheap" and "too expensive" meet$20

How this price was pickedMidpoint of the two, rounded

How the responses readPrice-sensitive

$19.70A starting point for a price test, not a decision

The range on a scale

$7$57

The shaded band is the price range calculated from the responses; the two ticks mark the crossover and balance points.

Comparing Price Candidates

Raising the price lowers the share who accept it but raises what each buyer pays. The score multiplies the two so candidate prices can be ranked against each other.

Acceptance rate by price

Price candidate score

Highest acceptance

$20.50

98% of respondents find this price neither too cheap nor too expensive.

Highest score

$21.50

Acceptance here is 98% — lower, but each buyer pays more.

How Responses Change with Price

How much the acceptance rate moves when the price moves. The smaller the number, the less a price change disturbs the answers.

At the crossover point

0.00

Close to zero — around this price, a small change barely moves acceptance.

At the balance point

1.22

How sensitive the answers are around the price respondents naturally expect.

The vertical axis shows the size of the change, without its direction. Prices almost nobody accepts are left off — the figure becomes unstable there.

Acceptance Combined with Purchase Intent

Multiplies each price's PSM acceptance rate by category purchase intent — a separate "would you buy this kind of product at all" question — to estimate real purchase conversion, not just price acceptance.

Category Purchase Intent

54.84%

Mean "would you buy this category at all" answer, independent of price.

Peak Conversion Price

$20.50

Price with the highest estimated actual-purchase conversion rate.

Peak Conversion Rate

53.74%

2.5% away from OPP ($20) — the two signals cross-validate when close.

$4.50conversion 0%

$10conversion 19.74%

$15.50conversion 48.26%

$20.50 — peakconversion 53.74%

$21conversion 53.74%

$26.50conversion 42.78%

$32conversion 26.32%

$37.50conversion 18.65%

$43conversion 10.97%

$48.50conversion 7.68%

$54conversion 2.19%

$59.50conversion 0%

Price Responses by Group

How the calculated price range differs from group to group.

All respondentsn=50 · $16 – $23

Team/business usern=30 · $19.25 – $27.17

Individual usern=20 · $13.50 – $21

Conclusions & Next Steps

What to look at first, and what to settle next.

Start from $19.70 — the midpoint of the two prices where the response curves cross ($20 and $19.38), rounded. Treat it as the opening bid of a price test, not a decision.

$21.50 scored highest in the price-candidate comparison — inside the calculated range, so it costs little acceptance.

Compare $19.70 and $21.50 side by side first. One sits between where the responses cross, the other comes from the candidate score. A real price test — actual purchase rate and margin per sale — decides between them.

"Team/business user" (n=30) answers higher than the group as a whole — its range reaches $27.17 against $23 overall. If that group matters to you, put a higher price in the test too.

Around $20 the answers barely move with the price (0.00) — small adjustments there cost little.

Method — the four price questions (too cheap / bargain / expensive / too expensive) are turned into four cumulative response curves, and the reference points are where those curves cross. The price range runs from the lower to the upper bound. Acceptance multiplies the share who do not find a price too cheap by the share who do not find it too expensive; the candidate score multiplies that by the price, and has no unit of its own. Responses whose four prices were out of order were excluded. Known in the literature as Van Westendorp PSM (PMC · IDP · OPP · PME).

Scroll to explore the full report

IN THE REPORT

How customers perceive price

See the acceptable range, key price points, demand response, and revenue scenarios in one report.

Summary & key findings

Headline verdict, acceptable range, and plain-language findings.

Key price points table

Floor, OPP, IDP, Rev-Max, Ceiling — price, acceptance, interpretation.

Price sensitivity curves

Four cumulative curves with intersections and raw crossing data.

Price perception zones

Quality Doubt · Value · Fair · Premium · Rejection bands.

Revenue index

Revenue curve across the price range with the peak marked.

Price elasticity

|E| across prices, highlighted at OPP and IDP.

Premium room & resistance

Resistance point, stress price, and Premium Potential Index.

Competitor benchmark & map

Plot competitor prices on the demand curve and positioning map.

Revenue & profit simulation

What-if price → buyers, revenue, profit, break-even.

Segment price sensitivity

Per-segment PSM with a segment gap index.

Pricing health dashboard

Pricing power, demand, headroom, consensus, robustness.

AI interpretation & guide

Strategic reading of the results with a built-in method guide.

ALSO IN SURVEY ANALYSIS

More survey methods

Each survey analysis method answers a different question — same interface, different lens.

WTP · Part-worth

CBC Conjoint

Measure attribute importance and willingness to pay with choice-based conjoint analysis.

Kano · NPS

Kano Model

Classify features into Must-be, Performance, Attractive, and Indifferent categories.

IPA · Regression

Driver Analysis

Find which attributes drive overall satisfaction or NPS using importance-performance analysis.

Recall · Image

Brand Awareness

Track unaided and aided brand recall, brand image dimensions, and competitive brand positioning.

AHP · Priority

AHP Analysis

Analytic Hierarchy Process — rank alternatives using pairwise comparison matrices.

eNPS · Pulse

Employee Engagement

Measure and benchmark employee engagement, satisfaction, and eNPS across teams.

Set price with customer evidence

Define a credible price range and compare revenue scenarios before you launch.

Get started See pricing

No credit card requiredFour price questions only

Find an acceptable price range.

Price must work for customers and the business

The 4 price questions, ready to go. See exactly what respondents answer.

Acceptable price range and launch point

Four questions for an acceptable price range

Pricing boundaries from curve intersections

Four key price points

Recommended launch price

Price acceptance and purchase intent

Price sensitivity by customer group

See the full report from summary to conclusion.

Analysis Settings

Price Response Curves

Price Reference Points

Price Range & First Price to Test

The range on a scale

Comparing Price Candidates

How Responses Change with Price

Acceptance Combined with Purchase Intent

Price Responses by Group

Conclusions & Next Steps

How customers perceive price

More survey methods

CBC Conjoint

Kano Model

Driver Analysis

Brand Awareness

AHP Analysis

Employee Engagement

Set price with customer evidence

Analysis Settings

Price Response Curves

Price Reference Points

Price Range & First Price to Test

The range on a scale

Comparing Price Candidates

How Responses Change with Price

Acceptance Combined with Purchase Intent

Price Responses by Group

Conclusions & Next Steps

Find an acceptable
price range.