Pricing decisions — sound familiar?
Skari finds your optimal price.
01 · KEY PRICE POINTS
Five anchors that define your price range.
Floor, OPP, IDP, Rev-Max, and Ceiling — all in one table.
Skari intersects the four Van Westendorp cumulative curves to extract the five standard price anchors. Each anchor shows the price, estimated acceptance rate, and a plain-language interpretation so you know exactly what each number means.
Key Price Points
All PSM anchor prices, acceptance rate, and interpretation
| Price Point | Price | Accept. | Interpretation |
|---|---|---|---|
| Floor price (PMC Low) | $31 | 90% | Lower bound — below this, quality doubt tends to increase |
| Optimal price (OPP) | $34 | 93% | Too cheap and too expensive balance — lowest resistance |
| Expected price (IDP) | $35.50 | 97% | Perceived as most natural (Indifference Price Point) |
| Revenue-max (Rev-Max) | $49.50 | 83% | Where the revenue index peaks |
| Ceiling price (PMC High) | $44.50 | 90% | Upper bound — above this, price burden rises sharply |
Price Sensitivity Curves
Cumulative % at each price · crossings define the key prices
02 · PRICE SENSITIVITY CURVES
Four curves, one chart.
Where they cross defines the acceptable range.
Skari plots the cumulative percentage of respondents for each of the four price questions — Too Cheap, Cheap (Bargain), Expensive, and Too Expensive. The intersections define OPP, IDP, and the PMC range automatically.
03 · REVENUE & PROFIT SIMULATION
See revenue at every price point.
PSM demand × Pricing Settings → buyers, revenue, profit at any price.
Click any price card to load it instantly, or type your own "What-if price" to test any scenario. The simulation shows acceptance rate, estimated buyers, revenue, and profit — updated live as you type.
Revenue & Profit Simulation
RECOMMENDED
$35.50
PSM expected price
MAX REVENUE
$49.50
Price × demand peak
PRICE
$34
ACCEPTANCE
93.5%
REVENUE
~$4.8K
Enter market size in Pricing Settings for absolute figures. Add unit cost to unlock profit & break-even.
Price Elasticity |E|
At OPP: 0.00At OPP: |E|
0.00
Inelastic — pricing power present
At IDP: |E|
0.00
IDP in stable demand zone
Price increases reduce acceptance only modestly — room to protect margin rather than discount.
04 · PRICE ELASTICITY
How sensitive are buyers to price?
Above 1 = elastic. Below 1 = pricing power.
Skari estimates how quickly acceptance falls as price rises using the Van Westendorp demand proxy. The elasticity chart shows where buyers are sensitive and where you have room — so you can price with confidence.
05 · PREMIUM ROOM & RESISTANCE
Can you charge more?
Where buyers push back and where premium pricing may work.
Skari identifies the resistance point (where rejection accelerates fastest), the stress price (steepest drop in purchase intent), and the Premium Potential Index — so you know exactly how much headroom you have above the expected price.
Can you charge more?
Premium room & resistance
RESISTANCE POINT
$57
Rejection accelerates fastest above here
STRESS PRICE
$57
Steepest drop in purchase intent
PREMIUM POTENTIAL (PPI)
22.67
Strong headroom
ELASTICITY @ OPP
0.00
Inelastic
Strong premium headroom — pricing beyond $57 without testing may be risky.
Price Perception Zones
How each price band is perceived — from quality doubt to rejection
Below $31, the "too cheap" share rises (quality doubt). The $34–$35.50 band is the most readily accepted; above $44.50, price-burden rises sharply.
06 · PERCEPTION ZONES & COMPETITOR MAP
How each price band is perceived.
From quality doubt to rejection — and where competitors sit.
Skari maps every price into one of five perception zones: Quality Doubt, Value, Fair Price, Premium, and Rejection. Add competitor prices in Pricing Settings to see exactly where they land on the demand curve.
IN THE REPORT
Everything in one PSM analysis.
Four price questions in — a complete pricing report out.
Summary & key findings
Headline verdict, acceptable range, and plain-language findings.
Key price points table
Floor, OPP, IDP, Rev-Max, Ceiling — price, acceptance, interpretation.
Price sensitivity curves
Four cumulative curves with intersections and raw crossing data.
Price perception zones
Quality Doubt · Value · Fair · Premium · Rejection bands.
Revenue index
Revenue curve across the price range with the peak marked.
Price elasticity
|E| across prices, highlighted at OPP and IDP.
Premium room & resistance
Resistance point, stress price, and Premium Potential Index.
Competitor benchmark & map
Plot competitor prices on the demand curve and positioning map.
Revenue & profit simulation
What-if price → buyers, revenue, profit, break-even.
Segment price sensitivity
Per-segment PSM with a segment gap index.
Pricing health dashboard
Pricing power, demand, headroom, consensus, robustness.
AI interpretation & guide
Strategic reading of the results with a built-in method guide.
ALSO IN SURVEY ANALYSIS
Explore more survey tools.
Each survey analysis method answers a different question — same interface, different lens.
Find your optimal price.
Four questions in · OPP, IDP, elasticity, and revenue simulation out.