Pricing requires demand evidence
Gabor-Granger shows how demand changes at each price and where revenue potential is strongest.
FROM SETUP TO FIELDWORK
Add price points. See the exact question respondents get, one price at a time.
No separate preview step — each price point becomes its own question, sorted low to high automatically.
Gabor-Granger Price Sensitivity
PricingCustom tasks · min. 50 respondentsPrice points
Each price becomes its own question, sorted low to high when applied.
Response scale (shared across all price points)
Would you buy this product for $5/month? *
Left: the price ladder every Gabor-Granger study starts from. Right: exactly what respondents see, one price at a time.
FROM RESPONSES TO RESULTS
Demand and revenue by price
Every figure below comes from one real example study — 30 respondents rating purchase intent at seven price points, computed by the same engine your own survey runs on.
Purchase intent by price
The same respondent answers at each price step, allowing demand to be compared within respondents across prices.
Each respondent answers the same product at every price step, so the curve is within-person.
Demand curve
The curve shows the share of respondents willing to buy at each tested price.
Revenue-maximizing price
Multiplying price by purchase intent produces a revenue index and identifies the price with the highest revenue potential.
Revenue index = price × intent rate.
Price increase threshold
Elasticity per interval shows where demand starts falling faster than price rises — the ceiling for any increase.
Past |e| ≥ 1 a price rise loses more volume than it gains in margin.
Reasons behind price decisions
Optional follow-up questions explain perceived value, current spending, and the conditions that would encourage switching.
Recommended price stability
Compare the confidence interval of the recommended price with the next-best option to assess how stable the recommendation is.
The mark is the point estimate, 46.7%.
Only 18% behind on revenue index — room to move price without losing much.
A COMPLETE REPORT
See the full report from summary to conclusion.
The six cards above are fragments of this. Scroll the real output end to end, right here on the page.
IN THE REPORT
Demand at every price
From the demand curve and drop-off points to elasticity and revenue potential, the full pricing picture is organized in one report.
Demand curve
Purchase intent at each tested price, plotted end to end.
Revenue index
Price × demand — the revenue-optimal point marked automatically.
Drop-off analysis
Where raising the price loses the most buyers.
Price elasticity
Interval-by-interval elasticity — elastic vs inelastic zones.
Strategic price points
Conservative, recommended, and premium price options.
Buyer segments
Price-sensitive, value seeker, and premium buyers with their optimal prices.
Confidence intervals
95% Wilson score CIs with a low-sample (n < 30) warning.
Recommended price
The best revenue row highlighted, with a decision-confidence read.
Auto interpretation
Every result comes with a plain-language reading.
Set price with demand evidence
Understand demand, price resistance, customer differences, and revenue potential before you commit to a price.