Demand needs evidence
Skari connects unmet needs, willingness to pay, and market size in one decision-ready view.
FROM SETUP TO FIELDWORK
List the outcomes once. See the exact rating grid respondents get.
No separate preview step — each row you add becomes its own tappable rating on the right.
How important is each of the following to you?
Rows
Scale
How important is each of the following to you? *
Very important
Left: the outcome list every market-research study starts from. Right: exactly what respondents see — tap a row to rate it, one at a time.
01 · OPPORTUNITY SCORES
OPPORTUNITY PRIORITIES
Opportunity scores and demand signals
Respondents rate each outcome on importance and current satisfaction. Skari computes the Ulwick Opportunity Score (importance + unmet gap), ranks every outcome from most- to least-underserved, and surfaces four KPIs: the top opportunity score, Demand Index (severity × adoption intent), Adoption Intent %, and average stated WTP.
Importance + unmet gap (Ulwick ODI) · >15 = underserved.
02 · OPPORTUNITY LANDSCAPE
OPPORTUNITY LANDSCAPE
Importance and satisfaction map
Each need is plotted with importance on the x-axis and current satisfaction on the y-axis. The bottom-right red quadrant (high importance, low satisfaction) reveals the most promising product wedges. The top-right green quadrant shows already well-served areas to avoid over-investing in.
Importance vs satisfaction — bottom-right = underserved.
Red zone = high importance, low satisfaction — your product wedge.
03 · SOLUTIONS · WTP · UNMET NEEDS
CURRENT BEHAVIOR AND WTP
Solutions, willingness to pay, and unmet needs
Three panels summarize current solutions, willingness to pay, and unmet need by segment. They show how respondents solve the problem today, where acceptable prices cluster, and which customer groups have the strongest unmet need.
33.3% report no current solution — white space.
"Other" = strongest unmet need.
04 · MARKET SIZING
SURVEY-BASED MARKET SIZING
TAM, SAM, and SOM estimates
Enter total market size and a price point — Skari uses the survey-measured problem prevalence and adoption intent to compute TAM (full revenue potential), SAM (addressable by those who have the problem), and SOM (realistic capture based on adoption intent). Price defaults to the average stated WTP so the first estimate is automatic.
Set market size and monthly price to compute annual revenue estimates.
TAM = market size × price × 12 (annual revenue)
SAM = TAM × 86.7% who have the problem
SOM = SAM × 76.7% who intend to adopt
Enter market size to compute TAM/SAM/SOM. Price defaults to average stated WTP.
IN THE REPORT
From unmet need to market size
Identify the strongest opportunities, understand willingness to pay, and estimate the market behind them.
Ulwick ODI opportunity scores
Importance plus unmet gap, ranked most- to least-underserved.
Demand Index
Problem severity × adoption intent with a go / review signal.
Adoption Intent %
Share likely to adopt, broken out by segment.
Importance × satisfaction landscape
IPA quadrant scatter — bottom-right red zone is the wedge.
Current solution breakdown
In-house, third-party, manual, or nothing — nothing is white space.
WTP histogram
Where willingness to pay clusters, with median and average.
Unmet need by segment
Rank groups by unmet need to identify the first target segment.
TAM / SAM / SOM sizing
Survey-derived market size from prevalence, intent, and WTP.
Average & median WTP
Price anchors that auto-default the sizing model.
Export tables & charts
Every landscape and table exports to PNG, SVG, or file.
Make product decisions with market evidence
ODI opportunity scores, IPA landscape, WTP, current solutions, and TAM/SAM/SOM — all from one survey.