Turning survey data into market decisions — sound familiar?
Skari turns raw survey data into opportunity scores, WTP, and market sizing.
01 · OPPORTUNITY SCORES
Rank every need by opportunity, not by request count.
Ulwick ODI scores, Demand Index, Adoption Intent, and Avg WTP — all in one view.
Respondents rate each outcome on importance and current satisfaction. Skari computes the Ulwick Opportunity Score (importance + unmet gap), ranks every outcome from most- to least-underserved, and surfaces four KPIs: the top opportunity score, Demand Index (severity × adoption intent), Adoption Intent %, and average stated WTP.
Importance + unmet gap (Ulwick ODI) · >15 = underserved.
02 · OPPORTUNITY LANDSCAPE
See the full competitive landscape at a glance.
Importance × satisfaction scatter — bottom-right = underserved.
Each need is plotted with importance on the x-axis and current satisfaction on the y-axis. The bottom-right red quadrant (high importance, low satisfaction) reveals the most promising product wedges. The top-right green quadrant shows already well-served areas to avoid over-investing in.
Importance vs satisfaction — bottom-right = underserved.
Red zone = high importance, low satisfaction — your product wedge.
03 · SOLUTIONS · WTP · UNMET NEEDS
Who has the problem, what are they doing today, and what will they pay?
Current solution breakdown, WTP histogram, and unmet need by segment.
Three panels give a full demand picture. Current Solutions shows whether respondents use in-house tools, third-party software, manual workarounds, or nothing at all — the "nothing" share is pure white space. The WTP histogram reveals where willingness to pay clusters. Unmet Need by Segment ranks groups by highest need, identifying your beachhead market.
33.3% report no current solution — white space.
"Other" = strongest unmet need.
04 · MARKET SIZING
Estimate TAM, SAM, and SOM from your survey data.
Survey-derived market sizing — problem prevalence × adoption intent × WTP.
Enter total market size and a price point — Skari uses the survey-measured problem prevalence and adoption intent to compute TAM (full revenue potential), SAM (addressable by those who have the problem), and SOM (realistic capture based on adoption intent). Price defaults to the average stated WTP so the first estimate is automatic.
Set market size and monthly price to compute annual revenue estimates.
TAM = market size × price × 12 (annual revenue)
SAM = TAM × 86.7% who have the problem
SOM = SAM × 76.7% who intend to adopt
Enter market size to compute TAM/SAM/SOM. Price defaults to average stated WTP.
IN THE REPORT
Everything the analysis delivers.
Raw responses in — opportunity scores, WTP, and market sizing out.
Ulwick ODI opportunity scores
Importance plus unmet gap, ranked most- to least-underserved.
Demand Index
Problem severity × adoption intent with a go / review signal.
Adoption Intent %
Share likely to adopt, broken out by segment.
Importance × satisfaction landscape
IPA quadrant scatter — bottom-right red zone is the wedge.
Current solution breakdown
In-house, third-party, manual, or nothing — nothing is white space.
WTP histogram
Where willingness to pay clusters, with median and average.
Unmet need by segment
Rank groups by need to find your beachhead market.
TAM / SAM / SOM sizing
Survey-derived market size from prevalence, intent, and WTP.
Average & median WTP
Price anchors that auto-default the sizing model.
Export tables & charts
Every landscape and table exports to PNG, SVG, or file.
Build what the market is missing.
ODI opportunity scores, IPA landscape, WTP, current solutions, and TAM/SAM/SOM — all from one survey.