01 · CHANNEL KPI TRACKING
Every channel, one dashboard.
Paid, organic, email, social — tracked in one place.
Marketing Performance Lab surfaces KPIs across all your marketing channels. Monitor impressions, clicks, conversions, and cost-per-acquisition — with trend lines, period-over-period comparisons, and goal tracking built in.
Marketing Performance Lab
CHANNELS
6
KPIs
12+
REPORTS
3
02 · FUNNEL & CONVERSION ANALYSIS
See where you lose them.
Drop-off rates, stage conversion, and bottleneck detection.
Map your full marketing funnel from awareness to purchase. Identify which stage has the highest drop-off, compare funnel performance across channels and time periods, and pinpoint where budget changes would have the most impact.
Filter Analysis
Stages
5
Top CVR
62%
Low CVR
44%
Conversion Filter
Biggest drop-off: Interest → Consideration (−28 pp). Investigate messaging or targeting at this stage.
03 · BUDGET ALLOCATION & DECISIONS
Allocate smarter.
Simulate budget shifts and get channel recommendations.
The Decision Feed surfaces actionable channel-level recommendations — which channels are over- or under-funded relative to their returns. Run budget simulations to project the impact of reallocation before you commit.
Budget Simulation · Paid vs Organic
Projected ROAS over 10 weeks after reallocation
ALL FEATURES
Everything in the lab.
From raw data ingestion to polished stakeholder reports — the full marketing performance workflow in one place.
ALSO IN YOUR DATA LAB
More analysis tools.
Every lab is purpose-built for a different type of analysis — same interface, different lens.
Marketing performance, clear and actionable.
Channel KPIs · funnel analysis · budget simulation · stakeholder reports.