01 · CUSTOMERS
Who are your customers?
Segment, value, and profile every customer.
Identify distinct customer groups with LCA segmentation, build AI-generated personas, and quantify every segment's economic value with CLV/LTV, CAC vs LTV, and profit migration analysis.
SUMMARY
5 distinct segments identified
LCA segmentation · 2,847 customers · RFM-based
Avg CLV
$538
all segments
Top Segment
28%
Champions
At-Risk
18%
need action
LTV:CAC
3.4×
avg ratio
Customer Segments · Share
CLV vs CAC by Segment
| Segment | Avg CLV | CAC | LTV:CAC |
|---|---|---|---|
| Champions | $1,240 | $180 | 6.9× |
| Loyal | $840 | $160 | 5.3× |
| At Risk | $320 | $155 | 2.1× |
| New | $210 | $165 | 1.3× |
| Lost | $80 | $155 | 0.5× |
02 · LOYALTY
Why do they stay or leave?
Measure satisfaction, predict churn, hear their voice.
Track NPS, CSAT, and CES in one dashboard. Predict which customers will churn before they do. Analyze open-ended feedback with sentiment analysis, topic modeling, and complaint detection.
NPS Score
+42
industry avg +28
CSAT
78%
satisfied
Churn Rate
8.3%
monthly
Win-back
22%
success rate
Cohort Retention Heatmap
Churn Risk Distribution
ML model · 30-day prediction window
⚠ 512 customers flagged as high risk
Recommended: Win-back campaign + Next Best Action
03 · BEHAVIOR
How do they act and where?
Trace the journey, find the drop-off, map the channel.
Follow customers from first touch to repeat purchase with RFM analysis, basket analysis, and drop-off funnels. Understand where they prefer to engage — store, online, or mobile.
Avg Frequency
3.2×
purchases/mo
Cart Abandon
66%
of carts
Online Share
62%
vs in-store 38%
Basket Size
$84
avg order value
Drop-off Funnel
RFM Score Distribution
04 · STRATEGY
What to sell and at what price?
Price right, model choices, and track your brand.
Find the optimal price point with Van Westendorp and Gabor-Granger. Model customer choices with Conjoint, MaxDiff, and AHP. Track brand health from awareness to advocacy with the brand funnel.
Optimal Price
$32
Van Westendorp
Awareness
82%
brand funnel
Advocacy
14%
promoters
Top Attribute
Cost
conjoint
Brand Funnel
Price Sensitivity · Van Westendorp
Optimal price point: $32
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